What a missed call really costs an HVAC shop

Most callers who reach voicemail on a no-heat night call the next shop on the list. If your shop misses ten calls a week and a third would have booked, that is three jobs — over $1,000 a week left on the table.

The fix is not hiring a night receptionist. It is making sure every call is answered by something that can check your calendar and book the job.